reports
Brand Loyalty and U.S. Hispanics
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Hispanics and Non-Hispanics expressed the same level of brand loyalty across common household and food categories. -
Brand loyalty appears to be stronger for common household products versus food products.
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If their usual brand is not available where they normally shop, however, Hispanics were more likely to go to a different store to find it or to come back a different day.
Report Abstract
We asked a nationally representative sample of 1,000 U.S. Hispanic consumers about their brand purchasing behaviors across a number of categories and compared their answers to a control group of 500 non-Hispanic consumers. Download our complete study to read what we found.
- Learn about the key shopping differences between Hispanic and non-Hispanic customers.
- Discover the U.S. Hispanic consumers' level of brand loyalty across common household and food categories.
- Find out what type of products inspire the most loyalty among U.S. Hispanic consumers.
- And much more...
