reports
African-American Millennials – Media and Technology Habits Report 2016
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Android is easily the top operating system among African-American Millennial smartphone users. -
Like other Millennials groups, African-Americans utilize their smart phone for a wide variety of tasks.
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African-American Millennials spend an average of 2.6 hours a day on social media – on-par with non-Hispanic White Millennials.
Report Abstract
Our report explores the impact of culture on the Millennial consumption of media, technology, and entertainment, with a focus on African-American Millennials. The study contents include the following:
- Who are more likely to watch TV, stay informed on celebrity gossip, or use movie applications via mobile devices
- The variety of tasks Millennial groups use their smart phones for
- Use & average time spent on Social Media
- Social Media influence on Content
- Who are more likely to stream TV programming & most visited online platforms
- Who is more intrested in gaming & who is likely to watch other play online
- and more...
